I get this question all the time. First the advertiser complains that natural search is suppose to not have a cost, that if they wanted to pay to advertise in Google, Yahoo!, Bing or Ask, they would use the CPC model. Then they see the costs from paid advertising after a year and come back [...]
Between Raven SEO tools, SpyFu, Keyword Spy, WordTracker, Market Samurai, Trillian Keyword Discovery and my personal favorite: Google’s own AdWords Keyword Tool, there are plenty of choices to consider when you’re thinking about which keyword research tool you want to trust with your SEO campaign. In the above video, I took a long hard look [...]
A good friend of ours just hit the freelance scene after a tour with a popular online marketing agency and has started his own freelance business, calling it: Solv. I first met Aaron Irizarry at the Local Search Summit at SES San Jose in mid-2009, speaking on the topic of digital media, Facebook and Twitter. [...]
Five years ago, when Search Engine Optimization was still young and Bruce Clay’s famous Tech Tips page was still little known, the idea of hiring an in-house Search Engine Optimizer was far and none. With more Internet adoption year after year, thousands of companies either have someone learning in-house or they are outsourcing to reputable [...]