If you’ve attended one of my SEO Seminars or workshops, then you’ll know how much I preach about the importance of content as it pertains to higher search engine ranking. I didn’t coin the knowledge, but I can probably take credit for the statement, “The QUALITY of your content will INFLUENCE your RESULTS”. I know [...]
If asked, Matt Cutts would probably tell you that the best link building tools are found on your website. I agree, link bait and attractive features and content are a great way to get links to your site over time. That being said, you need to start seeing results today and don’t have anyone on [...]
I’m Going to Get So Busted for This One! In this Intro to Local Search I’m going to give away everything I know about getting higher ranking in the local maps and business directories. You’re going to be very pissed off if you’ve been paying a vendor to do this for you (especially when you [...]
Selecting the right categories in the local maps is a bit of an art. I’ve got spreadsheets and case studies I can’t share on this website that identify patterns of category-based local maps optimization. Think back to your high school days and class registration. You thought about which courses you wanted to take based on [...]
Is Optimizing a Website Important for Local SEO? Absolutely. As mentioned in the Intro to Local Search article, I’ve personally witnessed tests where a profile page on a 3rd party website moved up dozens of listings that were previously on the client’s main URL. So why bother optimizing your website for higher ranking local maps [...]
A friend of ours on Twitter recently asked about a Tweet we posted regarding not wanting to have the job of Social Community Manager (SCM), so we thought it prudent to write a post on the topic of Social Networking and hiring a part-time or dedicated SCM. Why Hire a Social Community Manager? If you [...]
We just launched a new Free SEO Guide into the wild, and rather than just have it uncontrollably saturate the Internet, I created a control mechanism so that I can track how many downloads we received and offer up a few addition fields for those website owners who may want more SEO/SEM tips and techniques. [...]
Let’s talk about Facebook for a minute. Three years ago, we were customizing MySpace layouts and working with the Fox Network on CPA and CPC programs for MySpace and other social websites. Unless you’re in the music or sexy t-shirt industry, MySpace may not be the best social network to be advertising on. At the [...]
Check out David Burch, Director of Marketing, TubeMogul discussing video distribution, including statistics, benefits, best practices and strategies. Learn how to get higher ranking in the major search engines and video networks through video distribution and syndication. This video was recorded at Search Engine Strategies 2009 in San Jose. Here are some tools I use [...]
Five years ago, when Search Engine Optimization was still young and Bruce Clay’s famous Tech Tips page was still little known, the idea of hiring an in-house Search Engine Optimizer was far and none. With more Internet adoption year after year, thousands of companies either have someone learning in-house or they are outsourcing to reputable [...]
So you’ve done all of your keyword research and have picked out the 30-500 pages of content you’d like to write over the next couple of years based on keywords that generate leads and sales, but none that generate ambiguous traffic, right? So what’s next? The next step in the Search Engine Optimization process is [...]
It’s a known fact that your business reputation can take down your company or can be the real key to business success. This fact applies both online and offline. As reputation pertains to the Internet, reviews play a major role in how a business listing is displayed, not just within search engine results and maps, [...]
Which Local Directories Matter? There’s thousands of web directories on the Internet, hundreds of business directories, and countless local business directories. So which ones do you submit to, or avoid, or prioritize? Well, if your goal is to improve ranking in the search engines next to the map that appears in the natural search results, [...]
In the last tutorial, we covered Internal Link Building, which involved making some improvements to navigation and links to your own content. In this tutorial on Basic Link Building Strategies, we’ll be covering what I like to call “Phase 1 Link Building”, which involves the most obvious links you can acquire. Quick Tip: If you [...]
Here’s your Link Building 101 course on the basics of building internal links that will help you rank higher in the search results. That being said, here’s your video on basic internal link building: Sorry, you need inline frames to fully see this page. Basic Link Building Tutorial There’s content and then there’s links. Both [...]
Learn how to write content that ranks well in the search engines and provides enough information and trust to convert visitors to sales with is page on SEO content writing tips for content publishers. In this guide, I’ll be walking through a few important principles and best practices. Start by watching the video below. Sorry, [...]
In this tutorial, I’m going to cover the core fundamentals of Search Engine Optimization. You’ll learn how to optimize your website to be search engine-friendly, with content that ranks high for popular keywords and phrases, and stay at the top with a few simple title-writing best practices. Making Your Website Crawler-Friendly In the early 2000′s, [...]
We’re putting this guide together at the moment. For now, please use the link below to learn WordPress: http://wordpresstraining.com/training-index/
Watch the video above showing how the folks at AusmedOnline.com are using link building strategy in part of their search engine optimization campaign. The best part of their strategy is that they are providing something useful and responding to a demand in their community. There are two parts to this link building technique that make [...]