Most online authors and publishers try very hard to avoid duplicate content when producing articles and posts that hopefully can convert to sales. A smaller group of authors however, live off the sweat of other people’s website content and it is no wonder many of them are referred to as ‘spammers’, ‘scrapers’ and other negative [...]
Imagine being able to take data from various software, web applications, analytics, and history and pipe it all into one system.
A few weeks ago, we wrote a post entitled Content is Not King, explaining a pull-back from search engines such as Google from giving too much emphasis on external ranking signals like links and social media. For those of us who come from a grassroots SEO foundation, this change was extremely welcomed, and meant that [...]
On January 22, Debbie Hemley, a social media consultant and blogger wrote an excellent post describing “stuff you can do” to improve your social media activities. 26 things actually, and in no particular order. Even though my interest has always been natural SEO, I’ve been following Social Media Experts like Debbie and Warren Whitlock for [...]
For those of us in the inbound marketing industry, we’ve become accustom to popular ad management tools for “pay-per-click” advertising within search engines, but to-date have not had a tool to follow suit within expansion networks or social media destinations. This week we had the opportunity to speak with our Google agency relations associate, John [...]
The Solution For Conversion Rate Optimization It’s a new year and as all of the SEO Experts begin to discuss and predict the New SEO Factors & Trends for 2013, there is no doubt that the new buzzword “CRO” will begin to start floating around out there in ‘cyber-land’. For those that are not [...]
There is a lot of hype at the moment about Pinterest and it’s visual approach to social media and web-surfing. Today I’m going to discuss the growth of visual social networking, the potential value of Pinterest, and share an interview I was fortunately to get with a technology company that has figured out how to [...]
For years now, so-called SEO experts have been preaching a rhetoric of “Content is King” philosophy, backed by little substance, few or no examples, and without reference to analytic reports. Grassroots search engine optimization involved website optimization, which later became the poor stepchild of modern day SEO after years of over-analyzing ranking signals. I believe [...]
Know what Content Delivery Network (CDN) is and want to skip to the contest? A very close friend of mine was kind enough to take the time to record a training session on how to setup MaxCDN, a cloud content delivery network that puts your page performance on steroids. Why Should You Care? Because Google [...]
As well as delivering valuable information, PowerPoint presentations give you the chance to exercise your inner designer. Personally I love not only compiling content, but delivering it in a way that will impact my audience. These simple rules will not only draw more views, but will give impact to your presentation. 1) I like the [...]
Refactoring is a term used in programming which refers to the process of taking a piece of code and rewriting it. The different here is that you aren’t re-writing that code in order to achieve a different end, rather you are re-writing it to do the same thing that it already can do. So what’s [...]
All serious businesses know that online and mobile marketing are essential for success. If you’re a serious business owner, you’ve invested significant time and money in SEO for your website, engaging with customers through social media, local search optimization, PPC campaigns, and running a blog. As far as your mobile strategy goes, you want to [...]
Go into Google analytics and take a look at how many people view your about page every month. If you are like most people I bet it’s one of the most popular pages on your site. Do you have any idea what this means? It means there is going to be hundreds, or even thousands [...]
About Neil Patel For those of you new to the search engine marketing community, Neil Patel has launched and optimized numerous online products, including CrazyEgg and KISSMetrics. Behind the helm of these successful businesses sat Neil Patel, leading, guiding and charging full speed ahead with advanced SEO initiatives. Like many SEO’s, Neil has a lot [...]
Over at SEO Theory, Michael Martinez feels that SEO takes the backseat to traditional marketing with the premise that the simple question, “Who is your target market?” reigns king. Why doll up your content with useless keywords without paying attention to what your target audience is actually interested in? Bottom line – don’t let tools [...]
From SES San Francisco: Matt Cutts warns of more Penguin updates. Schema is in, links are out. Mobile is everything.
For those that haven’t been keeping up, Google introduced an over-optimization update code named “Penguin” right around April 24th, 2012. The update was a devastating blow to thousands of novice search engine optimization practitioners using passe ranking techniques frowned upon by Google. The update affected web pages (not websites) containing too many keywords where they [...]
Thank you to all those who participated in our grand opening contest! We had about 250 entries, so we gave them all free passes for participating. If you didn’t get yours and did enter our contest, please contact us at (562) 732-4417 and mention “Steve’s contest”.
Search engine optimization as we know it is changing. Authenticated individuals and how they interact with content seem to be the future’s largest ranking signal, followed by the quality of the content, how it’s presented on any device and browser, and (losing ground) how it is linked to. Old school SEO geeks like myself keep [...]
He’s kind of a big deal and he lives up to that tag line with 5 Ways to Get Your Infographic to Go Viral, a genius post on Quick Sprout. Read our commentary on this slice of genius link baiting here.